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Bachelor of Science in Digital Marketing


featuring 3 concentrations

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Ranked as one of TechGuide’s Best Online Bachelor’s in Digital Marketing Degree Programs for 2024

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Why Choose Cambridge College Global?

Cambridge College Global offers an affordable, world-class education, literally at your fingertips. Our online learning platform is ideal for today’s busy working adult. We understand the need for access to high-quality online degrees and provide programs that are:


Courses are 100% online, allowing you to study anytime and anywhere.


Career-focused coursework is led by faculty with real-world experience.


Cambridge College is regionally accredited by the New England Commission of Higher Education (NECHE).

Classes Start 07/01/24 Request Information Now

Ask about our generous transfer credit policy.

Digital Marketing Degree Online

The field of digital marketing has emerged and exploded as everyone and everything goes online. A new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies.

Professionals who can leverage the power of digital marketing via mobile devices, social networks, graphic design and the Web are in high demand in the marketplace. Employment of marketing managers, for instance, is projected to grow 13 percent by 2022*. But, for sustainable career success in this field, you need more than just skills; you need formal training to understand the complexities of modern business and how digital marketing aligns with business objectives.

Our online Bachelor of Science in Digital Marketing (BSDM) degree is designed to develop each student’s creative, technical and business talents to empower their careers as digital marketers.

Diploma Example

What You Will Learn in the Online Digital Marketing Degree Program

Students in the digital marketing degree online program get in-depth coursework in general business administration practices and research skills as well as web development, consumer behavior, web design and advertising. Mobile technologies, social media engagement and search engine optimization (SEO) are emphasized, in addition to:

  • Web analytics
  • Digital content
  • Email marketing
  • Online automated tools
  • Viral marketing

Students will have the opportunity to work with new and emerging technologies, study the most recent trends and learn from established experts and pundits in the area of digital marketing. The online digital marketing degree program triangulates theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek and Gary Vaynerchuk, to name a few.

Online Digital Marketing Degree Concentrations

Students may choose from three areas of concentration for an intensified focus on their area of interest.

For a complete list of courses, download the Bachelor of Science in Digital Marketing curriculum worksheet. You may also view full course descriptions here.

Is the Online Digital Marketing Degree Program Right for You?

Without a degree, your resume may not get beyond the resume robots and automated systems that HR departments use to filter candidate information into the right hiring manager’s hands. Our online Digital Marketing degree program is designed to introduce students to new and emerging marketing technologies — and teach them how to apply those technologies to the rapidly evolving business landscape.

You may be interested in this online bachelor’s degree program if you want to advance in your existing career track or take the first steps toward a career in marketing. If you’re looking for a faster way to develop skills in digital marketing, we also offer an Online Certificate in Digital Marketing. In just seven fully online courses, you can get the in-depth perspective you need to succeed in today’s digital marketplace.

Nearly all of our students are working adults who recognize Cambridge College Global as a good fit for its convenience and flexibility. Sixty-three percent of them are employed at organizations which have a Corporate Partner relationship with Cambridge College Global.

*Source: U.S. Bureau of Labor Statistics

Admission Requirements

Acceptance decisions are made on a rolling basis throughout the year for our 6 undergraduate sessions. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply fill out the Request More Information form and an admission counselor will contact you. Your admission counselor can also help you explore financial options and walk you through the application process, which involves completing an application form and providing undergraduate transcripts.


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