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Digital Marketing Certificate

ONLINE UNDERGRADUATE CERTIFICATE

Classes Start 01/09/23 Request Information Now

The field of digital marketing has emerged and exploded as everyone and everything goes online. This means a new generation of digital-savvy marketers is needed to create and manage ways to engage audiences, sell products and grow companies.

This is an exciting, yet challenging, time for marketing professionals as they struggle to embrace innovative strategies and new digital technologies in order to engage online audiences, cultivate digital opportunities and achieve a competitive advantage. Those individuals who understand the emerging trends and can leverage the power of mobile devices, social networks, graphic design, and the interactive Web are in high demand in the marketplace.

Diploma Example

Increase Your Working Knowledge of Digital Marketing

This online marketing certificate course was developed in response to these demands. In just seven fully online classes, you can get the in-depth perspective you need to succeed in today's digital marketplace. And, because you have a choice of classes, your online marketing certificate course studies are geared toward your specific interests and career needs.

To request additional information about the online Digital Marketing Certificate program, call 800-997-1673. Or, complete the Request Information form now.

Online Marketing Certificate Program: Increase Your Working Knowledge of Digital Marketing

This certificate program requires just 21 credit hours to complete. Students will get in-depth coursework in the skills and strategies critical to success in digital marketing. Mobile technologies, social media engagement and Search Engine Optimization (SEO) are emphasized, in addition to:

  • Web analytics
  • Digital content
  • Email marketing
  • Online automated tools
  • Viral marketing
  • Data analysis and metrics

Students will have the opportunity to work with new and emerging technologies, study the most recent trends and learn from established experts and pundits in the area of digital marketing. The program triangulates theories from the greatest minds in marketing, such as Seth Godin, Simon Sinek and Gary Vaynerchuk, to name a few.

Online Marketing Certificate Course Curriculum

This online marketing certificate program is structured with no prerequisites, so students are able to enroll in the certificate program at any time. Download the Digital Marketing Certificate course curriculum worksheet.

There is one required course, Digital Marketing. Students will choose the other six courses from these:

  • Data Analysis, Metrics and Measurement of Digital Marketing
  • Digital Advertising
  • Digital Marketing, Big Data and Web Analytics
  • Online Content Marketing and Consumer Behavior
  • Targeted Marketing and Social Optimization
  • Search Engine Optimization
  • Fundamentals of Web Design
  • Mobile Marketing
  • Cause Marketing
  • Viral Marketing and Digital Presence
  • Laws, Ethics and Social Responsibility in a Digital Age
  • Global Strategies in Digital Marketing
  • Web 3.0 and Emerging Trends in Digital Marketing
  • Digital Marketing Capstone

Tuition and Fees - Online Undergraduate Certificates

Tuition
Student Group Cost Per Course* Total Program
General Public $1,449 $10,143
Partners1 and Immediate Family Members2 $1,041 $7,287
Military Servicemembers3 and Dependents2, Full-time DoD and Coast Guard Civilian Employees4 and Immediate Family Members2 $750 $5,250
Veterans5 and Dependents2 $1,041 $7,287
First Responders6 and Immediate Family Members2 $750 $5,250
Additional Fees
Fees Cost
Undergraduate Application
once per program, non-refundable
$50 ($100 international)**
e-Resources Fee $85 per course***
Transcript Fee $8 per official transcript
Petition to Graduate Fee
once per program, non-refundable
$95
Commencement Fee
once per program, non-refundable
$100
Course Re-enrollment Fee Standard tuition rates apply
Student Tuition Recovery Fund (STRF) Fee
California students only
$2.50 per one thousand dollars ($1,000.00) of institutional charges

*All prices are subject to change. Please refer to the Academic Catalog for the most up to date pricing.

** Application fee waived for the following groups (including their immediate family members/dependents2): partners1, military servicemembers3, DOD & USCG employees4, veterans5, first responders6.

*** e-Resources fee waived for the following groups (including their immediate family members/dependents2): military servicemembers3, DOD & USCG employees4


1 Employees, immediate family members of employees, and in some cases members of organizations that have engaged in a formal educational partnership agreement with Cambridge College.

2 Dependents and immediate family members are defined as the spouse and children.

3 A member of the United States Armed Forces (Air Force, Army, Coast Guard, Marine Corps, Navy, Space Force) that is currently serving on active duty, Guard or Reserve status. Members of the Guard and Reserves must be drilling members or on active duty. Servicemembers that are in the Inactive Ready Reserve (IRR) are not considered as currently serving for purposes of the military benefit but may qualify for the veteran benefit.

4 General schedule employees of the Department of Defense (DoD) and the United States Coast Guard.

5 Prior servicemember of the United States Armed Forces (Air Force, Army, Coast Guard, Marine Corps, Navy, Space Force) separated under other than dishonorable conditions. Servicemembers that are in the Inactive Ready Reserve (IRR) may qualify for the veteran benefit.

6 All first responders, including law enforcement, fire fighters, emergency medical services, and emergency management.

Withdrawal and Refund Policy

Please refer to the Academic Catalog for withdrawal and refund policy information.

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