A solid presence online is no longer considered an add-on for traditional marketing. Digital marketing is often a vital part of a company’s marketing plan. Understanding current marketing strategies and how to apply them to the digital landscape could help you stay ahead of the ever-increasing rate of change online.
The Cambridge College Global online Bachelor of Science in Business Administration Degree with Virtual Marketing concentration is designed to help students leverage the power of digital marketing.
The online Virtual Marketing concentration serves students by offering small classes and 100 percent online curriculum. The Virtual Marketing concentration online program is led by a distinguished staff versed in a range of industry topics, including mobile technologies, social media engagement, web analytics and viral marketing.
What You Will Learn in the Bachelor of Science in Digital Marketing – Strategic Marketing Concentration Degree
The Virtual Marketing concentration focuses on how the digital plan is brought to life, examining various tools to communicate messages and encourage action on the part of the consumer. Emphasis is not only on what to do but how to do it in an effective manner.
Upon completing the BSDMK Virtual Marketing concentration degree online, students will have a working understanding of:
- Viral Marketing
- Digital Advertising
- Online Content Marketing
- Strategic Planning & Decision Making
For a complete list of courses, download the BSDMK Virtual Marketing Concentration curriculum worksheet. You may also view full course descriptions here.