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A solid presence online is no longer considered an add-on for traditional marketing. Digital marketing is often a vital part of a company’s marketing plan. Understanding current marketing strategies and how to apply them to the digital landscape could help you stay ahead of the ever-increasing rate of change online.
The Cambridge College Global online Bachelor of Science in Business Administration Degree with Strategic Marketing concentration is designed to help students leverage the power of digital marketing.
The online Strategic Marketing concentration serves students by offering small classes and 100 percent online curriculum. The Strategic Marketing concentration online program is led by a distinguished staff versed in a range of industry topics, including mobile technologies, social media engagement, web analytics and viral marketing.
What You Will Learn in the Bachelor of Science in Digital Marketing – Strategic Marketing Concentration Degree
The Strategic Marketing concentration focuses on the analysis and planning necessary to develop a digital marketing campaign and presence on the internet. Emphasis is on setting manageable goals and creating the tactics needed to achieve those goals.
Upon completing the BSDMK Strategic Marketing concentration degree online, students will have a working understanding of:
- Strategic Planning & Decision Making
- Search Engine Optimization
- Global Strategies in Digital Marketing
- Marketing Research
For a complete list of courses, download the BSDMK Strategic Marketing Concentration curriculum worksheet. You may also view full course descriptions here.